Small Pwc

Small Pwc Deloitte Audit or PwC Tax? I have received internship offers from these two firms and would like to have some advices (especially if you work/worked at these firms before) to help me ma...


Small Pwc

Small Pwc
Deloitte Audit or PwC Tax?

I have received internship offers from these two firms and would like to have some advices (especially if you work/worked at these firms before) to help me make the decision.

People from both firms are all very nice so I can't just make my decision just based on how well I will get along with them or something like that. Please give me your reasons based on the job security (layoffs?), office size (deloitte is in a small office and pwc is in a large office), service line, company culture, etc.

I really appreciate your help as it's very likely that I will land my full time job at the company I intern with. Thank you.

First off let me say, congratulations. These are both very good firms.

I have been in public accounting for 5 years now for a regional firm in the southeast. I do both audit and tax work (but primarily audit). The founders of my firm came from Deloitte, and have continued that firm culture. I have enjoyed it immensely.

I think the main question you need to ask yourself is whether you want to do audit or tax. In my opinion, audit work is much more interesting, interactive, and involved. So, I would probably lean towards Deloitte in both respects.

Just my opinion though, you can't go wrong with either firm. Most of the benefits andstructuree are similar between all of the big 4 firms. Good luck, and nice to have you in the profession!



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Advertising on a Budget - Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. Go here if you want to read "Part 1: Using print to drive traffic online" or "Part 2: Thinking small."If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as often as possible.How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.So if you want to build your brand, then you need to advertise frequently.There's another benefit to advertising frequently. It also helps your current customers.People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.Studies have shown that people are more aware of car ads after they purchased a car - specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks - other advertising outlets, such as radio and online, we'll talk about in future issues.)1. Make your ad as small as possible. Small ads cost less. See "Part 2: Thinking small." for more information on shrinking your ad.2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract - don't run ads under the open rate.Here's how it worked for PWC.The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).We designed a tiny ad - a one by two inch ad - and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.What did all this cost? About $100 a month.But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

About the Author

Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.

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